IPPAG rewards its members most innovative and successful promotional campaigns!
28 January 2010
During IPPAG's recent general meeting in Düsseldorf before the PSI fair, a much awaited meeting session was dedicated to individual presentations of the members best recent campaigns, best case stories and best new and innovative promotional ideas.
Competition was fierce as usual with each member showing the best of what they have marketed in their respective countries during the second half of 2009.
The exchanges created by this session go beyond the ideas themselves: the selection of campaigns also provides an invaluable wealth of knowledge about recommended supply sources, sales pitches, and marketing techniques.
The 'best campaign' presentations also perfectly illustrate IPPAG's philosophy: "Bring 1 fantastic idea and get 20+ ideas back..."
With each member presenting a wide selection of their best campaigns: do the maths...!
Awards were attributed to the following member companies for their outstanding contributions:
Award for "Best Campaign"
-Bronze award attributed to Lesmar, UK (www.lesmar.com): for their pharmaceutical 'mouse buddy' operation: utilizing the integratedinternet 'hotkey' tool doctors directly to the clients website.
-Silver award attributed to Kick&Rush, Belgium (www.kickrush.com): for their Eurostar 'Union Jack' recycled collection with PET bags and umbrellas.
-Gold award attributed to IMI, Czech Republic (www.imi.cz): for a hugely successful campaign of 700 000 on pack kids 'voice changing loudspeakers' sold with Walmart's childrens multivitamins.
Award for "Best New Idea"
-Bronze award attributed to Kick&Rush, Belgium (www.kickrush.com): for their innovative and fun drink cup clip holder
-Silver award attributed to Mcs, Germany (www.mcs-promotion.de): for their specially designed 'diabetes' pouch containing a blood sugar measuring device and an insulin injection kit
-Gold award attributed to Cipi, Italy (www.cipi.it): for a fun and festive campaign for Corona: combining a selection of party items in an inflatable igloo!
Award for "Best Case Story"
-Bronze award attributed to MCS, Germany (www.mcs-promotion.de): for their 'Prima Kilma' climate first actions: dedicating 1% of clients turnover to carbon emission compensation
-Silver award attributed to Versopub, Mauritius (www.versopub.com): for their collection of eco friendly Christmas gifts wrapped in reused newspaper
-Gold award attributed to Zinc, Australia (www.zinc.au): for a specially created dove shaped bottle opener, directly related to a humorous beer ad campaign: a unique and highly sought after promotional ad prop.
CIPI's Corona Party Sets
Kick & Rush' Eurostar Bags
Kick & Rush' Cup Holder
Lesmar's Mouse Buddy
MCS' Diabetes Bag
MCS' Prima Klima Action
Zinc's Dove Bottle Opener
Versopub's Eco Collection
First award of Kick & Rush
Second award of Kick & Rush
Want more? Find many more inspiring IPPAG campaigns in our monthly Sales Up newsletters, or on the Cases page of our website!